These days, people typically considered “seniors” enroll in college, start new businesses, actively retire to pursue various interests and frequently move around. For marketers tasked with selling to older adults, this scattering of a once predictable target represents enormous challenges.
At 3rdThird Marketing, reaching people within the various segments of the older adult life stage, as well as their children and other important influencers, is our specialty. Our deep and award-winning experience in marketing to the aging population and branding organizations is unmatched. Our clients value our problem-solving abilities in marketing many products, from housing to health care.