Traditional Media

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Traditional Media Still Performs Well–if Done Well.

While it would be nice to migrate all of your marketing to digital platforms, traditional media still has a role to play in your marketing mix. When done well, direct mail that targets senior living prospects can still generate consistent ROI at half the average cost of leads from pay-per-click. And since the rise of COVID-19, direct mail is reemerging as a dominate way to make first contact and nurture leads.

3rdThird takes an integrated, holistic approach to leverage traditional media to boost the effectiveness of online campaigns, and vice versa. We offer senior-level media planning and buying, as well as a standard testing format to ensure everything you buy performs at the highest level.

Please check out some of our most successful campaigns.

Affinity
Bayview
Hearthstone
The Kenney

Affinity

Bayview

Hearthstone

The Kenney