Low census, older building and amenities, lack of awareness, brand confusion in the market with another unaffiliated Friendship Village and a desire to reposition the community for its next 40 years.
We began with immediate lead generation to bridge the community with an influx of new leads while branding was underway. New name, new brand identity and a positive, forward-thinking brand launch.
As of the date of this writing, 368 new leads and 14 new move-in’s created in total. The virtual brand launch FUTUREFest attracted 125+ attendees and was a good start to blue-sky selling renovated garden apartments.