Senior Housing Assistance Group (SHAG)

Date
Category
Census Building
About This Project

Event Marketing Direct Mail Campaign

Challenge

A geographically challenged, affordable rental community needed to complete a 400-unit lease up.

Solution

We created a direct mail campaign that would not go unnoticed by personalizing the recipient’s name in whipped cream on the cover.

Results

Generated a substantial number of tour leads and move-ins, using a very affordable and warm offer. Won the 2011 National Mature Media Gold Award for the Direct Mail category from the Aging Services of America organization.