Argentum

Date
Category
Video
About This Project

Contest Winner – ALFA 2015 Film Competition on Ageism

Challenge

Highlight ageism in a compelling way.

Solution:

Create a video of some of the extraordinary people that live a life that destroys the pre-conceptions of how people think of older adults. Working with our wonderful client, PRCN, director John Jeffcoat interviewed real people—no actors, no script, just residents of their communities.

Results:

The video won the ALFA 2015 Film Competition on Ageism  out of a field of over 45 submissions. In addition, it was screened at the 2015 ALFA annual conference and other state LeadingAge conferences, providing great word-of-mouth and social media interest for both PRCN and 3rdThird Marketing. And, it generated new business leads!