Cosmic Soup

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3rdThird is Launching a Podcast:
Ear We Go.

Every two weeks, 3rdThird Marketing will bring the brightest ideas in senior living to a pair of headphones near you. Check out our launch episode and because it’s timely, we’re also highlighting a hot-off-the-digital-recorder episode about Culinary & Coronavirus.

Cosmic Soup will touch on everything: From branding to brain science to culinary to culture, we’ll dive deep into senior living topics you want to know about (and probably a few you’ve never heard of).

Episode Index

Episode #18

“Cultivating Culture at Cadence: Talking Horticulture and Memory Care with Rob Leinbach and Roy Wilburn”
What’s a common hobby among centenarians? According to a study recently covered by the BBC, the favored hobby is … gardening! Joining us today is Rob Leinbach, Principal at Cadence Living, a company that develops, manages and owns a national portfolio of communities ranging from modest to truly upscale. We invited Rob to talk about their Poway, California, memory care community—Cadence at Poway.

Episode #17

“Bringing Nature Indoors with Orla Concannon of Eldergrow”
Are you a fan of hands-on gardening, farm-to-fork culinary projects or natural alternatives to pharmacology? Then check out this uplifting episode! We meet Orla Concannon, founder and CEO of Seattle-based Eldergrow.

Episode #16

“Mailbag! – Your Questions Answered”
For the last few months, we’ve invited you to submit your questions and comments to [email protected] so that we can address them on the air and answer your burning questions.

Episode #15

“Derek Dujardin (Part 2) – COVID-19 and Pivoting for Productivity”
In part two of our conversation with Creative Director Derek Dujardin, we discuss his thoughts on how COVID-19 has affected the ways we approach marketing, branding, and pivoting for productivity. We also learn what Derek’s ideal community would look like!

Episode #14

“Derek Dujardin (Part 1) – Creativity and ROI”
As the architect of many award-winning campaigns for 3rdThird Marketing and its clients, Creative Director and Brand Strategist Derek Dujardin has had a front-row seat to the evolution of branding and marketing strategies in the senior living field.

Episode #13

“Considering the Future”
So far on Cosmic Soup, we’ve focused on industry insiders and experts in the field to provide technical insight and professional inspiration. Today we’re mixing things up to present a really fun conversation with active 80 year old Jackie Heal. She gives us some insight into her lifestyle at her community.

Episode #12

“Digital Marketing for the New Norm (Part 2)”
Trish Mayer and Anna Rose Warren shift gears to discuss the nature of working for a female-led company in a historically male-driven industry, the effect COVID-19 has had on the digital and social realms, and what implications the public health crisis may have for the future of physical media.

Episode #11

“Digital Marketing for the New Normal (Part 1)”
Today, Digital Marketing Manager Trish Mayer and Social Media Director Anna Rose Warren engage in an enlightening discussion on common misconceptions they see and how the industry can adapt as the virtual landscape quickly evolves.

Episode #10

“Farm-to-Table Dining and Menu Engineering”
In Part Two of Cynthia’s interview with Chef Mike Peacock, they discuss the impact of quality food in a community, plus Mike’s philosophies on farm-to-table dining and what it will take for it to gain momentum in the industry.

Episode #9

“Kitchen Not-So-Confidential”
In a shocking twist of cosmic fate, Cosmic Soup host and Executive Chef Mike Peacock finds himself in the hot seat as Cynthia takes over hosting duties and picks his brain about the similarities and differences between the food service and retail industries.

Episode #8

“Chef Shawn Boling – In The Trenches!”
As a Culinary Coach, Chef Shawn Boling takes a unique approach to providing engaging culinary consulting services to the senior living industry. Today, he discusses with host and fellow chef Mike Peacock his evolutionary pathway to consulting and coaching.

Episode #7

“Dr. Kelly Tremblay – Audiology, Dementia, Food and Science”
Dr. Kelly Tremblay is a tenured professor of audiology and neuroscience, formerly of the University of Washington right here in our own Pacific Northwest.

Episode #6

“Covid-19: Crisis Communications, Marketing & Culinary”
The Culinary Coach team and 3rdThird team recorded a second special episode addressing COVID-19 for the senior living industry.

Episode #5

“Culinary & Coronavirus Prevention”
New Coronavirus: Perhaps nowhere besides dining does a resident have more chances for transmission.

Episode #4

“Operational Challenges and Solutions”
How do you know if you’ve got a major operation problem? In part two of this epic discussion with Cecil Rinker, we finish up with workforce.

Episode #3

“Workforce in Senior Living”
We’re joined today by Cecil Rinker, whom Cynthia has dubbed “The Operations Genie.” Cecil has spent 23 years in the senior housing industry.

Episode #1

“So what’s in the Cosmic Soup?”
Listen to Cynthia Cruver from 3rdThird Marketing and Chef Shawn Boling from the Culinary Coach give you the scoop on what Cosmic Soup is all about.

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