Pivot

Please check back for our upcoming webinar

About the Webinar

Most senior living communities are reeling from COVID-19. In this 90-minute webinar, you will hear from the experts on how to pivot your marketing dollars, as well as what tactics and strategies your community can deploy immediately to lessen the impact on census, adapt to the “new normal” and position your community to make the most of the coming recovery. We also will take your questions and answer them live on air.

About the 3rdThird Marketing Pivot Program

Nimble Communication Solutions to Respond to the Unexpected: To help Life Plan community marketers successfully respond to COVID-19, the 3rdThird Marketing team has assembled a critical communication program focused on converting existing marketing plans to work with the new normal. Aspects of the program will be touched on in the webinar, but we recommend scheduling a personal presentation prior to the webinar.

The Pivot Program

1

CONVERTS your event marketing schedule to a virtual marketing plan to attract and nurture leads.

2

ADAPTS your marketing program to accommodate the “new normal” with alternative lead generation.

3

BUILDS consumer confidence by reframing the conversation to the positives of community living.

4

ALIGNS your social strategy to respond better to the wants, needs and mindset of today’s prospects.

5

POSITIONS your community to be ahead of the competition in the coming recovery.

Pivot Package Offerings

Pro

Business

Basic

Pivot Package Offerings

Live Webinar Presentations
Pro (Hosted); Business & Basic (Not Hosted)

Pro

4

Business

3

Basic

1

Pivot Package Offerings

Webinar Moderating & Coaching

Pro

Business

Basic

Pivot Package Offerings

Podcasts/Community Radio

Pro

4

Business

4

Basic

4

Pivot Package Offerings

Virtual Visit Videos

Pro

3

Business

1

Basic

Pivot Package Offerings

Live Chat Website Integration

Pro

Business

Basic

Pivot Package Offerings

eBook Lead Generation Offers
(Annually)

Pro

4

Business

3

Basic

1

Pivot Package Offerings

Blog Articles Supporting the eBooks

Pro

4

Business

3

Basic

1

Pivot Package Offerings

Quick-Start Website Optimization

Pro

Business

Basic

Pivot Package Offerings

Flipbook Online Dream Brochure

Pro

Business

Basic

Pivot Package Offerings

Automated Email Nurture Series

Pro

Business

Basic

Pivot Package Offerings

Quarterly Direct Mail Postcards

Pro

Business

Basic

Pivot Package Offerings

Social Media Advertising

Pro

Business

Basic

Pivot Package Offerings

Social Media Management

Pro

Business

Basic

Pivot Package Offerings

Moderated Live Facebook Events

Pro

Business

Basic

Pivot Package Offerings

Pay-Per-Click Google Advertising

Pro

Business

Basic

Pivot Package Offerings

Digital Banners

Pro

Business

Basic

Pivot Package Offerings

Turnkey Web Edits

Pro

Business

Basic

Pivot Package Offerings

“Why a Life Plan Community is the Healthy Option” Brochure

Pro

Business

Basic

FIRST COME, FIRST SERVED.

Because this program allows Life Plan communities to share valuable branded content, it is limited to one community in each geographic marketing area.

MORE THAN A STOPGAP MEASURE.

Everything we recommend in the program will also strengthen and enhance your marketing and communication efforts in the months and years ahead.

FUTURE FLEXIBLE.

When in-person marketing and events become viable again, you can apply a portion of your monthly contract to other marketing services we offer and pivot to what’s next. 


Pivot Tools for Generating Leads and Virtual Selling

LIVE WEBINAR SERIES. Specialized webinar content that your prospects crave. Designed to be presented via ZOOM or other web sharing tools. Training included.

GROUP WEBINAR MODERATING & COACHING. One of our Community Coaches handles everything: the technology, scheduling, captioning, hosting and moderating. Your team just has to show up and talk!

PODCASTS. Your community radio show includes planning, interviewing, technical production, streaming and loading to your website. Plus text transcripts to boost your site’s SEO.

VIRTUAL VISIT VIDEOS. We coach your team through the storyboard and how to effectively shoot raw video with an iPhone. Then, we take care of the rest: video production and streaming, loading it to your site.

LIVE CHAT WEBSITE INTEGRATION. Instead of tours with prospects, you can establish rapport using live chat. Chat integration includes training, language cues and instructions on how to move leads to depositors.

EBOOK LEAD GENERATION OFFERS. This substitute tool inspires leads to fill out a form. You choose from a list of popular booklets, and we customize for your community.

QUICK-START WEBSITE OPTIMIZATION. Applies Pivot Program to your site to generate leads. SEO review repairs basic pitfalls and strategically loads content to site.

FLIPBOOK ONLINE BROCHURE. A beautiful, magazine-style brochure lets prospects flip through the highlights of your community. A perfect tool for remote selling.

EMAIL AUTOMATION. Once prospects fill out the web form, email automation nurtures them with three different follow-up emails to move them to deposit.

DIRECT MAIL SUPPORT. We’ll design quarterly postcards to promote attendance to your live webinars and kick-start content requests for eBooks and webinars.

SOCIAL MEDIA ADVERTISING. Target audience members will be online more than ever in the months ahead, so use this opportunity to demonstrate your community’s competence and professionalism. Targeted advertising to promote the webinars, eBook giveaways and videos to drive traffic to your site and secure quality leads.

SOCIAL MEDIA ENGAGEMENT MANAGEMENT. Showcases how your community is keeping residents engaged and happy during difficult times to build peace of mind with consumer- focused lifestyle content, communication updates and reputation management.

MODERATED LIVE FACEBOOK EVENTS. We handle everything: Scheduling, coaching, content/concept ideas, developing the private Facebook group, inviting prospects to attend unique events like happy hours, cooking classes, “yappy hours” and more. Invites potential prospects and residents to socialize online.

PAY-PER-CLICK GOOGLE ADVERTISING. Strategic brand-level program to present the positive and suppress the negative, especially searches related to COVID-19 and senior living.

DIGITAL BANNERS. Lead generation for upcoming webinars, virtual tours and eBook downloads. Geo-fencing, behavioral and contextual targeting.

TURNKEY WEB EDITS. We’ll keep your website updated to make certain your content and navigation delivers.

“WHY A LIFE PLAN COMMUNITY IS THE HEALTHY OPTION” BROCHURE. Misconceptions about senior living communities and COVID-19 have the potential to dramatically impact your community’s future. Build confidence in your Life Plan brand by demonstrating how living in a community is still a much healthier and safer choice than living at home. Brochure loaded to your website and viewed online.

Customized Add-On Programs

CRISIS COMMUNICATIONS PLANNING. This engagement prepares your community to handle a public relations crisis by planning ahead, establishing processes, defining lines of communication and developing proactive messaging.

POSITIVE PIVOTING PUBLIC RELATIONS. With so much bad news in the media, journalists are looking for feel-good stories. Now’s the time to showcase your creativity and ingenuity and get some great, free press. Our public relations specialist honed her skills for 17 years at Starbucks, and she’ll put together an effective PR program for you!

DINING DELIVERY UPGRADES. Now is an excellent time to not only make your residents happy with their in-room dining service, but also hone your grab-and-go offerings and in-room dining experience. The Culinary Coach team is here for you with retail and environmental packaging programs your residents will enjoy and creative in-room delivery recipes and ideas to keep them happy and engaged.

Please fill out the form below to schedule your in-person Pivot presentation. Thank you!