Behind The Curtain: A No-Holds-Barred Conversation with Residents and Prospects About How They Receive Your Advertising
Cynthia Thurlow Cruver, Principal, 3rdThird Marketing; Derek Dujardin, Creative Director, 3rdThird Marketing, Nancy Weinbeck, CEO, Bayview; Ralph Novak, Research Director, Brooks Adams
What do age qualified seniors really think about what communities are selling and marketing? This session will help senior living providers understand what today’s consumers really want and how to better communicate your offerings to appeal to this audience and achieve greater lead generation and conversions. This includes a 60-Minutes-style anonymous panel interview and data from the Generations study, a nine-year study that reveals consumer sentiments about aging products and services. You’ll see visual examples of how to market something people WANT versus marketing something people have to buy.
Focus: Leadership & Strategy, Management & Operations, Marketing, Philanthropy & PR
Marketing & Culinary: Fully Baked – There’s No Other Way To Do It!
Shawn Boling, Executive Chef, Culinary Coach; Nancy Weinbeck, CEO, Bayview; Cynthia Thurlow Cruver, Principal, 3rdThird Marketing
CFO’s will love this session because it takes your biggest budgetary department, culinary, and creates synergy with your money-maker, marketing. This session will walk you through line-by-line steps you can begin taking right away to create unity with your culinary, (residential services too) and marketing departments to positively impact the bottom line.
Enjoy dinner and music by the Woodie & the Longboards. They play music by the Beatles, Beach Boys and Eagles. Get there early to get some BLING and win a prize.
At Seaveiw Terrace, starting at 5:00 pm. Co-sponsored by 3rdThird Marketing.
We’re proud to say that we have three, 3rdThird clients nominated up for top awards at this year’s Leading Age “Awards of Excellence” in the Sales & Marketing category.