Wednesday, May 22, 2019
Cocktail Party Sponsorship
Mix and mingle at the culinary cocktail party. Meet Chef Shawn Boling and Cynthia Thurlow Cruver. Enter to win cool prizes the night of the event!
Behind the Curtain: What Prospects Want – What They Really, Really Want! A look behind the consumer.
Presented by Cynthia Thurlow Cruver.
As a new generation of consumers become age-qualified for senior living options, what do they really think about what communities are selling and marketing? Indications are that the Baby Boomer cohort is want-driven which runs counter to many in the industry who have focused on a need-driven approach. This session will help senior living providers understand what today’s consumers really want and how to better communicate your offerings to appeal to this audience and achieve greater lead generation and conversions.
Cynthia Thurlow Cruver, Pricipal, 3rdThird
Cynthia Thurlow Cruver is the principal at 3rdThird – a national, full service consulting, branding and marketing firm. Today 3rdThird serves a wide variety of non-profit and for-profit senior living communities. Her passion is to cast a new light on senior living brands by going deep into the organization’s nature, looking to the new target demographic and bringing out the best attributes to make her clients shine.
Her disciplines are branding, programming and culture coaching, marketing and lease ups. She is also the principal of the The Culinary Coach – a consulting firm that coaches C-level and executive level teams on how to turn around their dining programs and evolve them to appeal to the modern consumer’s expectations. When she’s not working, Cynthia enjoys living on her island in the Puget Sound with her husband and Pickles, her golden doodle, organic gardening, travel, cooking and painting.
View the conference schedule
Email us, fill out the form below, or give us a call at (888)776-5135 to schedule time to talk at the conference.