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INTRODUCING VIRTUAL EVENT MATERIALS

THAT HELP CONVERT TRAFFIC TO LEADS.

Gated content—books and web seminars can help your community attract qualified independent and assisted living prospects during COVID-19 and beyond. Professionally developed and beautifully designed, these engaging tools can help your marketing team put the community’s best foot forward.

Schedule a quick meeting time to learn more.

HERE’S HOW TO PURCHASE.

1. Email [email protected], call (888) 776-5135 or schedule a quick meeting.
2. Fill out the 3rdThird Pivot worksheet with your community information.
3. Receive PDF copies of the books and webinars, customized for your community. You can print
the PDF books on your own, or we can help with that too.
4. Get going! Send out invitations for your new virtual webinars and offers for the books.

Webinars

Complete with speaker’s notes, our customizable webinars make it easy for you to make presentations on various hot topics that prospects want to know about.

E-Books

These motivating 40+ page, full-color books can be offered as downloads via email or website, or mailed to prospects. You’ll receive both a web PDF and a print resolution PDF.

1

Generate Leads
through all your normal channels.

2

Watch Traffic
go to your website and your phones.

3

Capture
contact information when leads sign up for a webinar or a book.

Are your prospects online? According to Pew Research, 67% of people 65+ have internet access and 91% have cell phones, with 53% owning a smartphone. When prospects see these events advertised, they will call to RSVP and may ask your marketing team for help with attending a virtual seminar.

Call (888) 776-5135 or email [email protected] to connect.

GATED CONTENT: BOOKS THAT INSPIRE LEADS.

“Gated” content on a website means prospects must fill out a form with their contact information before they can “go through the gate” and access the content. They can then download a booklet or request a printed copy. And your marketing team gains the prospects’ mailing addresses.

We provide content for you. The cover is customized with your logo, the inside page is customized with your message and the back cover highlights your community—all included with the price of the content.

Designing Your Life

Designing Your Life is a 62-page workbook with comprehensive information about positive aging and new perspectives about planning your life to age 100, the likely age that many of us will live to. The workbook pages give readers space to write their thoughts as they work through the process and prioritize their goals.

Price: $3,250 for the book and webinar set per location
Multi-location pricing available

Or buy three titles for $7,750—a $2,000 savings

Or buy four titles for $8,200—a $4,800 savings

Optional: Completely customize the book to your brand for an additional charge

Financial Considerations and Tips for Choosing a Community is a 40-page book that educates prospects on the variety of senior living community products and helps them understand the financial and tax implications of living in a nonprofit Life Plan community.

Price: $3,250 for the book and webinar set per location
Multi-location pricing available

Or buy three titles for $7,750—a $2,000 savings

Or buy four titles for $8,200—a $4,800 savings

Optional: Completely customize the book to your brand for an additional charge

The corresponding webinar is ready for your marketing team or CFO to present to leads. It is set up so you can invite key residents to co-present and share their experiences.

Financial Considerations
Rightsizing Your Life

Rightsizing Your Life is a 66-page book that takes the reader through both the psychological considerations and the physical planning steps to rightsize. The book presents a positive perspective and encourages the reader to consider their future relative to their living environment.

Price: $3,250 for the book and webinar set per location
Multi-location pricing available

Or buy three titles for $7,750—a $2,000 savings

Or buy four titles for $8,200—a $4,800 savings

Optional: Completely customize the book to your brand for an additional charge

The corresponding webinar is ready for your marketing team to present to leads. It is designed so you can invite a moving partner to co-present with you if desired. You can also invite residents to share their experiences with rightsizing!

Why Community Living Is Right for COVID-19 offers a public relations boost during this worldwide health crisis. The book addresses misinformation about skilled nursing versus independent and assisted living, and the resulting confusion. It tackles the arguments that discourage people from moving and discusses the risks of aging-in-place at home.

This book positions community living as a smart choice that helps people to stay socially connected and safe at the same time. If your community is a nonprofit, you’ll love the sections about the nonprofit difference.

Price: $3,250 for the book and Community Living 101 webinar set per location
Multi-location pricing available

Or buy three titles for $7,750—a $2,000 savings

Or buy four titles for $8,200—a $4,800 savings

Optional: Completely customize the book to your brand for an additional charge

Community Living 101 Webinar helps you convert an in-person, introductory event to a successful virtual event. Structured to cover multiple areas of interest to prospects, this easy-to-give presentation discusses the finances
of community living, the downsizing process and lifestyle expectations.

This is a wonderful icebreaker event for people who are considering a move. Our experience with these events is that prospects have many questions and are willing to engage in an online discussion to get the answers they need.

Price: $1,800 per location, webinar only

Community Living is right for COVID-19

ADDITIONAL WEBINAR CONTENT AVAILABLE + EXPERT SPEAKERS!

Having a variety of virtual events is an adaptive way to continue building a relationship with your target audience, leads and waitlist members.

Your community can present some of our webinars on their own, but we also offer a variety of paid speaker seminars. We routinely design seminars on engaging topics, so please visit our website to see what’s new.

HEAR BETTER

Kelly Tremblay

Dr. Tremblay worked as a tenured Professor of Neuroscience and Audiology at the University of Washington for more than 20 years, where she was Director of the Brain and Behavior Laboratory. She’s also a contributor to the World Health Organization’s World Report on Aging and Health published in 2015 and Guidelines for Integrated Care for Older People and its toolkit, published in 2019. This one-hour presentation walks your audience through the science of hearing, its impacts on our cognitive function, new hearing devices and both low- and high-tech solutions to help people hear better.

MIXOLOGY & COOKING

Mike Peacock

The Culinary Coach Mike Peacock makes it his mission to educate people on how to prepare epicurean creations that are delicious and healthy. This one-hour session combines cocktails, wines and interesting but simple recipes that are relevant for smaller households such as singles and couples. Mike’s presentation style is friendly and fun. You can make these events really interactive by sending the attendees a drink kit prior to the event!

SIPPING & SINGLE AT 62+

Sipping and Single

A dating coach speaks to your audience about how to boost their social network, whether that’s finding new platonic relationships or something romantic. The speaker will cover common questions like, “What is different about finding friends or dating after 60 versus dating in your teens and twenties,” “How is this time of life different for men and for women,” and “Can I find love, friends and companionship online?” Combine mixology with this event to create an intoxicating mix of psychology and lifestyle!

DESIGNING YOUR LIFE

Lori Rubenstein

(webinar add-on)
Life Coach Lori Rubenstein’s passion is to help people move forward in their lives. As an add-on option to the Designing Your Life seminar, Coach Lori will speak with participants, offering encouragement and helping them grow a positive mindset and sense of optimism about their aging journey.

TEAM 3RDTHIRD IS HERE TO HELP.

3rdThird is the “Un-Senior Living” agency.
Our definition of Un-Senior Living: Unafraid. Un-ageist. Unexpected. Undivided branding. Unusually empowering. Uncommonly good ROIs. Unparalleled personal service. Unbelievably responsive.

We love to develop branding and marketing that speaks to the ageless spirit. This shift in perspective and our willingness to dive deep into your company’s DNA creates a one-of-a-kind brand that helps you build 100% success.

Our deep experience in senior living combined with unconventional thinking around aging makes us very different. Please reach out to let us know how we can help.

SERVICES
Branding • Repositioning • Lead Generation • Web Development • Social Media • Digital Marketing • Consulting Services • Photography & Videos

Brother Company: The Culinary Coach offers menus, recipes and services to help communities deliciously and successfully self-operate their dining programs.

Visit CulinaryCoach.US.

Call (888) 776-5135 or email [email protected] to connect.

Please fill out this form to request more information. Thank you!