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Gardening is one of my favorite hobbies, and I think a lot while I do it. There are so many metaphors with gardening and life, and that doesn’t exclude marketing! This morning as I was watering my midsummer garden, I saw that some of the plants...

Most nonprofit senior living communities are continuously fundraising, but now is an excellent time to give your fundraising a much-needed boost. And nothing special is required. Just tell your positive stories and demonstrate how your services are making a tangible difference in people’s lives. And...

No one wants to be unrecognizable. Nor neutral, bland and forgettable. Imagine a potential resident looking at a collection of brochures gathered from tours, or clicking through tabs of senior living websites they are researching. Do they have to say, “Now wait, who was this...

I recently attended a webinar that featured a well-respected researcher in senior living. I learned that in a recent national survey of 1,500 independent living leads for a variety of IL communities, approximately 25 percent of prospects are now choosing to stay home. Bad news? Nope!...

Last week we explored the psychological term “internalized ageism” and its implications for marketing to the senior living industry. In part 2, we show how 3rdThird Marketing deals with this perception bias with real-life examples from our portfolio. Here’s a quick recap of part 1… Dr. Tracey...

Yep. “Internalized ageism” is a thing. And it has major implications for how we approach marketing to elders in the senior living* industry. When I read Stacey Burling’s article in the Philadelphia Inquirer “Old and ageist: Why so many older people have prejudices about their peers—and...

Have you ever wondered what makes a photo “Insta-worthy?” These days, our branded and styled client photoshoots are primarily delivered and consumed through a customer’s screen, so we’re keen to optimize those professional architectural images for digital displays (hero horizontal, anyone?). But when it comes...

Social media hasn’t traditionally been something we’d all think of as fundamental, but now it’s become essential. Since the pandemic started, we are all online more than ever. Social media usage has shot up, and it’s not just eyeballs, it's new levels of engagement. We...

As I write this, we’re four months into the pandemic, and we now have marketing results for lead generation during Covid-19. Turns out, going virtual has its advantages, and older cohorts are still exploring senior living options and moving in. We’ve had fantastic success rolling out...

Last October, I asked a lot of people the same question at the LeadingAge National Conference: “Are you happy with your census levels?” Overwhelmingly, the answers were: “We’re doing great. Almost full!” And chances are, your community is probably doing great as well. You’re probably full or...