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Author: 3rd3rd

Last October, I asked a lot of people the same question at the LeadingAge National Conference: “Are you happy with your census levels?” Overwhelmingly, the answers were: “We’re doing great. Almost full!” And chances are, your community is probably doing great as well. You’re probably full or...

Over the years 3rdThird has worked with many senior living communities. While some in the industry feel the need to manage the drinking habits of their residents, others, including memory care communities, are offering a glass of wine at dinner. These communities report much happier...

3rdThird backs the #sayyourage campaign by encouraging individuals to own their age As an agency specializing in communicating with people in their 3rd third of life, 3rdThird Marketing works diligently to remove ageism from advertising content and to help educate our clients about unconscious ageist messages...

More than 6 million Americans receive some form of long-term care because they need help with two or more activities of daily living, or are experiencing cognitive decline. The number of Americans expected to need long-term care by 2050 is 15 million. Yet most people...

In collaboration with Ralph Novak of Brooks Adams and Nancy Weinbeck of Bayview, 3rdThird Marketing presented "Behind the Curtain: What Prospects Really Want" at Leading Age EXPO 2018 to a packed room (see above!). Using hard data and honest interviews from actual residents, "Behind The Curtain" is an...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The characters in the 2018 film Book Club prove to themselves, each other, and viewers that they are not the dotty old ladies the world has painted them to be. Image src: rogerebert.com   Let’s face it: Our society is...

In this industry, there is pervasive confusion about roles. A “Marketing Director” in a community is most often a salesperson. When salespeople are handling marketing they tend to purchase advertising based on opinions, and can be vulnerable to media salespeople. They also can create messaging...

Home for the holidays: The phrase conjures up images of heaping dinner platters, the smell of fresh-baked pie or cookies, a cozy fireside dining spot and a glass of wine or mug of hot chocolate...

Your organization is unique, and at 3rdThird, we treat it that way. A brand is so much more than a logo, a set of colors, and glossy photography. Your brand is made up of everything that can be perceived about your organization. That includes operational personality,...