Author: 3rd3rd

Have you ever wondered what makes a photo “Insta-worthy?” These days, our branded and styled client photoshoots are primarily delivered and consumed through a customer’s screen, so we’re keen to optimize those professional architectural images for digital displays (hero horizontal, anyone?). But when it comes...

Social media hasn’t traditionally been something we’d all think of as fundamental, but now it’s become essential. Since the pandemic started, we are all online more than ever. Social media usage has shot up, and it’s not just eyeballs, it's new levels of engagement. We...

As I write this, we’re four months into the pandemic, and we now have marketing results for lead generation during Covid-19. Turns out, going virtual has its advantages, and older cohorts are still exploring senior living options and moving in. We’ve had fantastic success rolling out...

Last October, I asked a lot of people the same question at the LeadingAge National Conference: “Are you happy with your census levels?” Overwhelmingly, the answers were: “We’re doing great. Almost full!” And chances are, your community is probably doing great as well. You’re probably full or...

Over the years 3rdThird has worked with many senior living communities. While some in the industry feel the need to manage the drinking habits of their residents, others, including memory care communities, are offering a glass of wine at dinner. These communities report much happier...

3rdThird backs the #sayyourage campaign by encouraging individuals to own their age As an agency specializing in communicating with people in their 3rd third of life, 3rdThird Marketing works diligently to remove ageism from advertising content and to help educate our clients about unconscious ageist messages...

More than 6 million Americans receive some form of long-term care because they need help with two or more activities of daily living, or are experiencing cognitive decline. The number of Americans expected to need long-term care by 2050 is 15 million. Yet most people...

In collaboration with Ralph Novak of Brooks Adams and Nancy Weinbeck of Bayview, 3rdThird Marketing presented "Behind the Curtain: What Prospects Really Want" at Leading Age EXPO 2018 to a packed room (see above!). Using hard data and honest interviews from actual residents, "Behind The Curtain" is an...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The characters in the 2018 film Book Club prove to themselves, each other, and viewers that they are not the dotty old ladies the world has painted them to be. Image src: rogerebert.com   Let’s face it: Our society is...