3rdThird Marketing

3rdThird Marketing Services

Branding & Marketing + Websites & Digital + Social Media + Lead Generation + Traditional Media + Our Work + Content Marketing + Public Relations

The Un-Senior Living marketing agency.

3rdThird Marketing is known in the industry as the “Un-Senior Living” agency. So, what does “Un-Senior Living” mean? It means unafraid, bold approaches. Un-ageist content. Unexpected creative. Uncommonly good ROIs. Unparalleled service. Unbelievably responsive teams. Unbelievably responsive teams offering branding & marketing, websites and digital marketing, full social media services, lead generation, traditional media and content marketing. Check out our work.

After working with several other marketing firms in the industry, engaging 3rdThird was refreshing. They are personable, professional and actually “get” us. They took the time to intricately understand all the nuances of our structure, persona and brand. The creativity and approach are fresh and inviting, with a small contingent of people working on our account so we no longer get inundated with emails from an unbearable amount of people.

And, of course, Unforgettable.

3rdThird enthusiastically dives into the deep end of your culture to learn everything about your brand’s DNA. Then, that intel is used to develop one-of-a-kind branding, marketing and lead generation programs that work 100% of the time. We adapt to your speed and processes, working as a true partner invested in your long-term success.

Most consumers don’t want to move to senior living. But what if you could change that?

Imagine evolving your community into the kind of place that’s authentically empowering, exciting and inspiring. Now envision your prospects enthusiastically wanting to move into your community!

At 3rdPlus we take a holistic view of your community and your brand. Our team enthusiastically dives into the deep end of your culture to learn everything about your brand’s DNA. Then, that intel is used to develop one-of-a-kind branding, marketing and lead generation programs that work 100% of the time. We adapt to your speed and processes, working as a true partner invested in your long-term success.

Please call us at 888-776-5135, or email ideas@3rdplus.com to learn more about 3rdThird Marketing.

Vision-driven marketing services.

Holistic Approach
Branding and positioning • Blue sky selling • Website development • Digital marketing • Lead generation • Content marketing • Sales coaching • Virtual event marketing • Websites • Social media • Traditional media • Identity and naming • Photography and video • Content marketing • Events and webinars • Podcasting • Public relations • Explainer videos • Strategic marketing plans • Media planning and placement • Marketing turnarounds
Branding & Marketing
A strong brand is foundational to the success of your other marketing and communications activities, including digital, print, direct mail, TV and radio. Branding has never been more vital in the digital age. Marketing performed by digital agencies can hurt your brand and waste your budget with poorly conceived creative or unintentionally ageist content. In fact, the more digitally targeted your marketing, the sharper your branding and messaging have to be.

Digital
We launch campaigns in offline and digital platforms simultaneously and track the lift from the coordinated effort across all channels, such as: Web development • Strategic social media • Pay per click • Digital media • Email marketing • Insightful reporting
1,800 Quality Leads in 12 Months
Want to eliminate online referrals like “A Place for Mom?” We’ll help you reallocate your referral budget into a successful lead generation campaign that achieves multiple wins: building your brand, increasing quality leads, improving your close rate and achieving a higher ROI. Plus, you OWN the leads.

Traditional Media
While it would be nice to migrate all of your marketing to digital platforms, traditional media plays an active role. Direct mail and print advertising are targeted and generate telephone calls, which generally come from a much more committed lead.
Photography & Video
Did you know the photo gallery is one of the most frequently visited pages on your website? To that end, we develop stunning custom photography, videos and even animated explainer videos to help you visually tell your story. However, photo libraries are more than pretty pictures. When strategically shot, photos fulfill specific applications for your branding, website, lead generation, social media, floor plans, and amenities.

Traffic to Leads: Content Marketing Works
We offer proprietary content that your market wants. Books and webinars licensed and customized to your community generate quality leads in both digital and offline channels.
Senior Living is Local
Unlike the big box agencies that assume all communities and customers are the same, we identify your community’s unique selling proposition as a hyper-local entity that contributes to the greater community. We helped Kin On, a multi-service nonprofit with a strong history of serving the Chinese community in Seattle, to uniquely brand for its locale.

Ageism Hurts Sales
Photos of people with gray hair is not branding or smart marketing. Ageist content works against your bottom line. But how to market? At 3rdThird, we spend a lot of time thinking about this and frequently blog about it.
Marketing Evaluation
We’ll assess your current brand, media, photos, digital, offers, website, forms, SEO and more. Then we’ll make recommendations on how to shift for success. This checkup is an excellent method for understanding how your marketing program stacks up against others in your industry, as well as revealing blind spots or opportunities your current marketing approach might be missing.

Sales Coach
3rdPlus sales coaching is based on the player-coach model where we embed with your sales team to hone communication skills and follow-up, improve pitching and boost closing success. How we embed is up to you and your goals. Our top-notch sales coach has trained and led sales teams who have leased up premium communities with $2 million entrance fees.
Beyond Senior Living
3rdThird has leveraged their deep experience in branding and marketing senior living communities to include marketing healthcare, financial services, travel, and other goods and services aimed at those aged 55+. We pride ourselves in using creative workarounds to reach high-wealth, hard-to-reach individuals and C-level executives.