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October 2020

Most nonprofit senior living communities are continuously fundraising, but now is an excellent time to give your fundraising a much-needed boost. And nothing special is required. Just tell your positive stories and demonstrate how your services are making a tangible difference in people’s lives. And...

No one wants to be unrecognizable. Nor neutral, bland and forgettable. Imagine a potential resident looking at a collection of brochures gathered from tours, or clicking through tabs of senior living websites they are researching. Do they have to say, “Now wait, who was this...

I recently attended a webinar that featured a well-respected researcher in senior living. I learned that in a recent national survey of 1,500 independent living leads for a variety of IL communities, approximately 25 percent of prospects are now choosing to stay home. Bad news? Nope!...