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September 2020

Last week we explored the psychological term “internalized ageism” and its implications for marketing to the senior living industry. In part 2, we show how 3rdThird Marketing deals with this perception bias with real-life examples from our portfolio. Here’s a quick recap of part 1… Dr. Tracey...

Yep. “Internalized ageism” is a thing. And it has major implications for how we approach marketing to elders in the senior living* industry. When I read Stacey Burling’s article in the Philadelphia Inquirer “Old and ageist: Why so many older people have prejudices about their peers—and...

Have you ever wondered what makes a photo “Insta-worthy?” These days, our branded and styled client photoshoots are primarily delivered and consumed through a customer’s screen, so we’re keen to optimize those professional architectural images for digital displays (hero horizontal, anyone?). But when it comes...