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August 2020

Social media hasn’t traditionally been something we’d all think of as fundamental, but now it’s become essential. Since the pandemic started, we are all online more than ever. Social media usage has shot up, and it’s not just eyeballs, it's new levels of engagement. We...

As I write this, we’re four months into the pandemic, and we now have marketing results for lead generation during Covid-19. Turns out, going virtual has its advantages, and older cohorts are still exploring senior living options and moving in. We’ve had fantastic success rolling out...