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ALFA 2015 Film Winner on Ageism

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Client:  Presbyterian Retirement Communities Northwest (PRCN)
Project:  Transforming the Perception of Age

Challenge:

Highlight ageism in a compelling way.

Solution:

Create a video of some of the extraordinary people that live a life that destroys the pre-conceptions of how people think of older adults. Working with our wonderful client, PRCN, director John Jeffcoat interviewed real people—no actors, no script, just residents of their communities.

Results:

The video won the ALFA 2015 Film Competition on Ageism www.alfa.org/alfa/2015_Film_Winner.asp, out of a field of over 45 submissions. In addition, it was screened at the 2015 ALFA annual conference and other state LeadingAge conferences, providing great word-of-mouth and social media interest for both PRCN and 3rdThird Marketing. And, it generated new business leads!

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