Direct mail and micro-sites.

Challenge

A geographically challenged community needed a quick hit of new traffic. Additionally, existing messaging was not conveying the upscale quality of the community.

Solution

Using upscale imagery and design, launched an affordable direct mail program using an oversized postcard that directed traffic to the microsite, which featured a prominent response form.  View the micro site here.

Results

Generated new traffic as well as introduced a new method of lead collection for the company. For the first time, leads were delivered directly into the inboxes of community managers! The microsite quickly moved up in organic search rankings.