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Branded magazine advertising.

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Client:  Senior Housing Assistance Group (SHAG)
Project:  Pacific Magazine Advertisement Series

Challenge

SHAG's messaging was skewed much too old for the younger, active residents they were trying to attract.

Solution

Developed messaging around active, happy residents and their interests and lifestyles. Ran a series of advertisements in the Sunday newspaper magazine coordinated with direct mail.

Results

Established a messaging and design framework that significantly simplified future marketing activities while increasing lead traffic to these communities.

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