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Messaging & Direct Mail Lead Generation

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Client:  Rose Schnitzer Manor
Project:  Messaging & Direct Mail Lead Generation

Challenge
To re-introduce Rose Schnitzer Manor to the Portland market and generate traffic to the community.

Solution
After interviewing staff and residents, developed messaging that is true to the organization, stands out and gets noticed. The outcome, “The Jewish Mothers of Retirement Living” connotes both quality and light hearted humor.

Results
Established a messaging and design framework that significantly simplified future marketing activities while generating a healthy number of new leads for the community.

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