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Lead generation direct mail.

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Client:  Senior Housing Assistance Group (SHAG)
Project:  Pumpkin Pie Direct Mail Promotion

Challenge

Late winter season lead generation for a 400+-unit independent living organization.

Solution

A Thanksgiving pumpkin pie give-away with a personalized creative approach to cut through the clutter of the mailbox.

Results

Generated a substantial number of tour leads and move-ins, using a very affordable and warm offer. Won the 2011 National Mature Media Gold Award for the Direct Mail category from the Aging Services of Washington organization.

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