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Content Marketing

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Content Marketing – generating and nurturing leads to pass on to sales.

We help our clients grow with strategy, marketing technology and creative for automated, multi-step content marketing campaigns. These campaigns capture, nurture and score leads and pass them on to the assigned sales person. Sales conversion rates for these hot leads are much higher, and enable your sales team to close more deals, faster.

Content Marketing Strategy — the right message, to the right person, at the right time.

In the strategy phase, we define the personas of the prospects so we know what will compel them to take the next step. We map out the buyer's journey, and then plan and prioritize automated content marketing campaigns to deliver the right message, to the right person, at the right time — automatically. The campaign plans define all of the content that will be required to move a lead from the top of the sales funnel to the bottom.

Content Strategy and Creation — compelling messages delivered at the right time.

We begin with a content inventory to see what existing content can be modified for use in the campaigns, and a gap analysis to determine if new content is needed. A creative brief guides the new content development to make sure it's on-strategy and compelling. We craft assets for the campaigns such as emails, landing pages, video, social media posts, white papers, and collateral.

Lead Generation — growing your list of prospects.

We generate new leads through channels such as Pay-Per-Click Search Engine Marketing, SEO, direct mail, print advertising and social media.

Campaign Implementation — automatically nurture your leads.

The leads are entered into multi-step, automated nurturing campaigns designed to deliver a series of messages to the prospect determined by the persona and buyer's journey. Leads are scored as they move through the steps in the campaign, and are automatically routed to the appropriate sales person when they reach a lead score threshold.

Marketing Technology — the right platform for your needs.

Content marketing campaigns are delivered by a Marketing Automation Platform (MAP) integrated with a Customer Relation Management (CRM) system. If you do not already have these systems, we can conduct a needs assessment to help you select the right technology. 3rd Third partners with SharpSpring, a robust, cost-effective MAP combined with a CRM system that provides everything you need to conduct content marketing. If you already have a CRM system, SharpSpring can be integrated with it.

Already have the right technology platform? — we can help you get the most out of it.

3rd Third can help you with strategy, content creation and campaign implementation conduct highly effective content marketing campaigns to get the most out of your marketing technology investment.

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