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Preview Party Invitations

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Client:  Affinity Living Communities
Project:  Preview Party Invitations

Challenge

Introduce a brand new 55+ living concept and pre-load apartments with residents before it opens.

Solution

Mail to a close-in radius around the property, introduce the brand and invite the audience to a preview event at a nearby hotel.

Results

Potential residents have been watching the construction and therefore are curious to know more. The prospect of choosing their unit in the community ahead of everyone is attractive. This event creates local “buzz”, and typically enjoys a very high response rate.

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